RAHAT HOSPITALS
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RAHAT HOSPITAL is a comprehensive center for women and child care in the heart of Bhubaneswar.
Nurturing Care for Women and Children
Rahat Hospital stands as a beacon of care for women and children, offering a comprehensive range of services designed to support health and well-being. Located in Bhubaneswar, this center is dedicated to not only providing medical care but also fostering a nurturing environment through community engagement. ONEDESIGN was tasked with creating a brand that resonates with its target audience, emphasizing connection, trust, and the journey of motherhood. Our comprehensive approach included brand strategy, identity, and visual design, ensuring that Rahat Hospital's essence is felt from the first interaction.
Basic Details:
CATEGORY:
New Brand
LAUNCH YEAR:
2023
SECTOR:
Healthcare Services
SERVICES:
Brand Foundation Strategy, Brand Expressions Design, No-Code Website, GTM Strategy
Nurturing Care for Women and Children
Rahat Hospital stands as a beacon of care for women and children, offering a comprehensive range of services designed to support health and well-being. Located in Bhubaneswar, this center is dedicated to not only providing medical care but also fostering a nurturing environment through community engagement. ONEDESIGN was tasked with creating a brand that resonates with its target audience, emphasizing connection, trust, and the journey of motherhood. Our comprehensive approach included brand strategy, identity, and visual design, ensuring that Rahat Hospital's essence is felt from the first interaction.
Connecting Through Care and Community
In a competitive healthcare landscape, Rahat Hospital recognized the need to differentiate itself by building strong relationships with its patients. The opportunity lay in creating a brand that went beyond traditional healthcare offerings, engaging customers through value-added services and regular information exchange. By positioning doctors as partners in the journey of motherhood, we aimed to foster deeper connections between healthcare providers and patients, establishing Rahat as a trusted ally in health and wellness.
What was needed?
Patients seek not only medical services but also emotional support and information.
There is a growing demand for healthcare providers to engage with their communities.
Building relationships can enhance patient trust and loyalty.Empowering Women Through Connection
Our strategy focused on engaging patients through meaningful interactions and valuable information. We encouraged doctors to connect deeply with their patients, guiding them through the journey of motherhood with empathy and expertise. By fostering a supportive environment, Rahat Hospital could create lasting relationships that go beyond transactional healthcare. This holistic approach aimed to position the hospital as a comprehensive resource for women and families, enriching their experience with every visit.
What we did?
Position doctors as empathetic partners in the journey of motherhood.
Provide regular sessions and information exchange to enhance patient engagement.
Build a supportive community that nurtures trust and loyalty among patients.Subtle Elegance Reflecting Womanhood
The design strategy for Rahat Hospital was to create a visual identity that subtly represents womanhood without resorting to overtly feminine colors. We chose a sophisticated palette of beige and cream to evoke a sense of warmth and premium quality. The stylish typography enhances the overall elegance of the brand, while the emblem—a butterfly—symbolizes transformation and growth. The design cleverly incorporates the letters of the brand and utilizes negative space to represent a woman’s shape, reinforcing the hospital's commitment to women’s health.
What we did?
A refined color palette of beige and cream to evoke warmth and sophistication.
Stylish typography that enhances the premium feel of the brand.
An emblem featuring a butterfly, integrating the brand name with a negative space representation of womanhood.
Subtle design elements that celebrate femininity without being overly traditional.
RAHAT HOSPITALS