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DO IT RIGHT - MAKE IT BIG

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A field guide for dreamers and doers — this book is ONEDESIGN’s blueprint to turn raw ideas into unstoppable brands, step by step.

Your Brand-Building Blueprint + Strategy You Can Actually Work With

The ONEDESIGN E-Book isn’t just a read — it’s a roadmap. Crafted from real startup journeys and refined through 300+ brand builds, it breaks down the chaos of launching and scaling into clear, actionable steps. Paired with interactive workbooks, it becomes a hands-on toolkit — helping founders think deeper, act smarter, and build businesses that are built to last. It’s not theory — it’s a tested framework you can plug your idea into and grow with.

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"THE GUIDING ANGEL FOR FIRST TIME FOUNDERS" - TIMES

WHAT'S INSIDE

This is how the book helps you build the brand you always envisioned:

Time Tested & Proven Steps

There could be many ways of doing a startup and starting the journey. Over the years we have seen a pattern in which it fails and one that never does. Consider it as the 1 in 14 million possibilities that Dr. Strange had seen. The exact chronology of how things should be done.

Understanding of Landscape

If you Google something, you'll get more than what you are looking for and sometimes it gets overwhelming and you get lost in the process. The book only has as much information as will be required by you at that very moment.

Industry Agnostic Approach

If you think that this book will only be able to help you if you're into D2C or B2C then you're wrong. We have catered the topics to make sure it speaks to anybody and everybody regardless of what industry you are starting up in.

100% Brand Knowledge

We made sure that we only provide point to point topics. Hence this book is not a story line selling you a vast abstract. Rather, we have tried to make it very specific to the points that it runs through. It is precise, straight forward and brief.

MEET THE AUTHOR

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Satya Subham Rout

"In these pages, I spill the beans on crafting a killer core offering, understanding your audience, and building a brand that's not just noticed but cherished. Drawing inspiration from the giants like Apple and Nike, we'll dissect real-world strategies that actually work.

We'll dive deep into the nitty-gritty of business and brand strategy - from Novelty Proofing to Financial Modeling, Team Structuring to Process Automation. This isn't your typical business school lecture; it's a candid chat over coffee about the stuff they don't teach you in those textbooks."

RESULTS

PROVEN

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Build your Brand Strategy yourself. Get your copy

Motto® is a global strategic branding agency that works with innovative companies to turn brands into Ideas Worth Rallying Around®. We work with founders, CEOs, and executive teams to realize their most significant opportunities. Triggers like leadership changes, shifting business models, market expansions, and product innovations are perfect challenges for us. We’ll make your vision visible.

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