APPINVENTIV

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APPINVENTIV is India's largest software development company leveraging a 300X revenue growth after re-branding

Rebranding India's Leading App Development Giant to reposition as a leading Software Development Company
Appinventiv was already making waves in the software development industry but needed a complete transformation to reflect its true potential. Before ONEDESIGN’s rebranding efforts, the company was generating an average of ₹20 crores annually. The goal was to not only revamp the brand identity but to reshape the way the company was perceived—both externally and internally. Our work included a full-scale overhaul of their visual identity, communication strategy, and cultural alignment. The rebranding highlighted Appinventiv's innovative, fun, and success-driven culture, while also elevating the way the company’s achievements and client success stories were communicated.
Basic Details:
CATEGORY:
Rebranding
LAUNCH YEAR:
2019
SECTOR:
Technology Services
SERVICES:
Brand Foundation Strategy, Brand Expressions Design, Website UI/UX, GTM Strategy
Rebranding India's Leading App Development Giant to reposition as a leading Software Development Company
Appinventiv was already making waves in the software development industry but needed a complete transformation to reflect its true potential. Before ONEDESIGN’s rebranding efforts, the company was generating an average of ₹20 crores annually. The goal was to not only revamp the brand identity but to reshape the way the company was perceived—both externally and internally. Our work included a full-scale overhaul of their visual identity, communication strategy, and cultural alignment. The rebranding highlighted Appinventiv's innovative, fun, and success-driven culture, while also elevating the way the company’s achievements and client success stories were communicated.
Amplifying Culture and Success
Appinventiv had achieved remarkable growth and success but lacked a brand identity that truly conveyed its stature as a market leader. We saw an opportunity to redefine the company’s identity by bringing their vibrant internal culture and impressive client results to the forefront. It wasn’t just about aesthetics; it was about telling the story of a company that fosters innovation, fun, and cutting-edge success in a clean, professional way. The rebrand also provided an opportunity to streamline their communications and align their internal and external narratives.
What was needed?
The existing brand did not reflect the company's leadership position or culture.
The success stories and company achievements were under-communicated.
A need to align internal culture with external brand messaging.
The opportunity to create a cohesive identity that reflects growth and simplicity.
Showcasing Culture, Innovation, and Simplicity
Our strategy was built around communicating the dynamic, success-driven culture of Appinventiv while simplifying the brand’s identity. We focused on creating a conversation-driven narrative where the success stories of both the company and its clients were central. The new identity was designed to evoke both professionalism and approachability, with a refined, simplified look and feel that was scalable across all media. The blue and white color palette reinforced trust and clarity, while the design was stripped down to ensure the brand felt clean, modern, and in line with its industry leadership.
What we did?
Emphasize Appinventiv’s internal culture and success stories as core to the brand.
Refine the identity to make it cleaner and more aligned with their market-leading status.
Create engaging, conversation-driven copy that reflects the company’s growth and values.
Position the brand as a professional yet approachable industry leader.
Clean, Minimalist, and Conversational
The design strategy for Appinventiv was rooted in creating a refined, minimalist identity that captured the essence of the brand’s sophistication and growth. We developed a custom icon set that visually aligned with the company’s innovative approach and created simplicity across digital platforms, including their website and social media. The blue and white color scheme was chosen for its connotations of trust, professionalism, and clarity, creating a consistent visual tone across all brand touchpoints. Every design decision was made to reinforce Appinventiv’s industry leadership while keeping the brand approachable.
What we did?
A sleek, simplified logo representing the refined nature of the new brand.
Custom iconography tailored for Appinventiv’s digital presence and collateral.
A blue and white color scheme reflecting clarity, trust, and innovation.
A modern, clean design aesthetic that scaled seamlessly across web and social platforms.
User-friendly, minimalistic web and social media collaterals for consistent engagement.