BLANCO SALON
Redefining Aesthetic Luxury in Odisha
Blanco Salon is an aesthetic salon in Odisha that brings a modern and minimalistic approach to beauty and self-care. ONEDESIGN developed the brand’s identity and communications to reflect a premium yet approachable image, positioning Blanco as a contemporary destination for aesthetic treatments.
Innovative
Year
2017
Industry
b2c
Client name
Priyanshi Subudhi
Scope
Identity
Location
Bhubaneswar, India
Creating a Distinct Identity in a Growing Market
With many salons competing for attention, the challenge was to craft an identity that would separate Blanco from the clutter and resonate with an audience seeking both style and substance. The brand needed to look premium, timeless, and aspirational while staying relatable to its local market.
Approach:
Designing Minimalist Elegance
ONEDESIGN built a clean, modern identity using refined typography and subtle design elements that aligned with the brand’s philosophy of understated beauty. The communication strategy was tailored to highlight Blanco’s aesthetic expertise, crafting visuals and messages that carried sophistication and trust.
Establishing a Premium Aesthetic Brand
Outcome:
Blanco Salon emerged with a strong, distinctive identity that elevated its positioning in Odisha’s salon industry. The brand communications reinforced its modern and premium image, enabling Blanco to stand out as a trusted name for high-quality aesthetic care.
“The identity and communication ONEDESIGN created gave Blanco the premium edge we were looking for. It perfectly captured the essence of our salon.”
Priyanshi Subudhi
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SATYA - YOUR BRAND STRATEGIST
Satya Subham Rout is a renowned Brand Strategist from India known for his innovative design approaches and deep understanding of consumer psychographics and the brand-market landscape, with 300+ brands to his portfolio.