ROOTQUOTIENT
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ROOTQUOTIENT is Canada's leading Technology Development firm centred around its people.
Unifying a Scattered Identity
Rootquotient stands at the forefront of technology development in Canada, delivering innovative apps and software solutions. However, the company faced challenges with a scattered brand identity that did not effectively communicate its strengths or the people behind its success. ONEDESIGN was brought in to rebrand Rootquotient, preserving the essence of their primary logo while revitalizing all other brand elements. Our mission was to create a cohesive identity that truly represented the company’s innovative spirit and its talented team.
Basic Details:
CATEGORY:
Rebranding
LAUNCH YEAR:
2022
SECTOR:
Technology Services
SERVICES:
Brand Foundation Strategy, Brand Expressions Design, Website UI/UX, GTM Strategy
Unifying a Scattered Identity
Rootquotient stands at the forefront of technology development in Canada, delivering innovative apps and software solutions. However, the company faced challenges with a scattered brand identity that did not effectively communicate its strengths or the people behind its success. ONEDESIGN was brought in to rebrand Rootquotient, preserving the essence of their primary logo while revitalizing all other brand elements. Our mission was to create a cohesive identity that truly represented the company’s innovative spirit and its talented team.
Centering the Human Element in Technology
In the tech industry, it’s easy for brands to become faceless entities, focusing solely on products rather than the people behind them. Rootquotient recognized an opportunity to differentiate itself by highlighting its team and the collaborative spirit that drives its success. Our challenge was to reposition the brand to not only showcase its technological prowess but also to connect customers with the passionate individuals responsible for their solutions.
What was needed?
Customers want to connect with the people behind the technology.
A cohesive brand identity can enhance perception and trust.
Highlighting the team can foster deeper relationships with clients.Putting People at the Center Stage
The core of our strategy was to bring Rootquotient’s talented team into the spotlight. We aimed to create a brand narrative that emphasizes the human element of technology, allowing clients to understand who is behind the innovative applications and software solutions they use. By showcasing the expertise and passion of the team, we sought to build stronger connections and trust with customers, ultimately positioning Rootquotient as not just a service provider but a collaborative partner in technology development.
What we did?
Highlight the team’s expertise and passion in brand messaging.
Create storytelling opportunities that connect customers with the people behind the brand.
Position Rootquotient as a partner in technology development rather than just a vendor.Unfolding a New Identity
The design strategy for Rootquotient revolved around an extensive redesign that incorporated elements from their existing logo—a stylized origami tick. Rather than changing the logo, we unfolded this element to serve as a foundational motif in the new design system. By pairing this with a vibrant gradient swatch, we created a visually engaging and cohesive identity that flowed across all brand collaterals, website UI, and social media templates.
What we did?
An origami-inspired tick as a central design motif, symbolizing creativity and precision.
A vibrant gradient swatch to convey innovation and dynamism.
A comprehensive design system that ensures consistency across all touchpoints.
Engaging and modern visuals that reflect the brand’s forward-thinking ethos.
ROOTQUOTIENT