As a passionate team behind Koraput Coffee, our mission was clear: to empower the coffee growers of Odisha, eradicate unnecessary waste, and bring their exceptional product to the forefront of the coffee industry. What started as a vision has now become a reality, with Koraput Coffee not only transforming the lives of the tribal communities but also making its mark in stores like Cafe Coffee Day and Starbucks.
Embracing Change and Empowering Communities
The coffee growers of Odisha were once at the mercy of middlemen, who would take the lion's share of their hard-earned profits, leaving them with meager earnings. Additionally, the annual 30% wastage of coffee produce was a significant setback for these farmers. Recognizing these challenges, we implemented a groundbreaking strategy: procuring the 30% wasted coffee upfront on day one, removing middlemen from the equation, and paying the farmers a fair price. This simple yet effective approach enabled the growers to earn substantially more, uplifting their lifestyles and creating a ripple of positive change in the community.
Crafting a Brand with Purpose
Our vision extended beyond revolutionizing the supply chain; we wanted to create a brand identity that resonated with the essence of Koraput Coffee. We envisioned a pure tribal coffee house nestled in nature, sourced sustainably from the heart of Odisha. Our team meticulously crafted the brand strategy, logo, and identity, infusing every aspect with the purpose of honoring the rich heritage and authenticity of tribal coffee cultivation. The result was a brand that stood out for its commitment to quality, sustainability, and social impact.
From Local Success to Global Recognition
The impact of our strategy and branding efforts was profound, propelling Koraput Coffee from a government-backed initiative to a recognized name in the global coffee market. By securing partnerships with renowned establishments like Cafe Coffee Day and Starbucks, we were able to showcase the exceptional quality and unique story behind Koraput Coffee to a global audience. Today, the brand stands as a testament to the resilience and creativity of the Odisha tribal coffee industry.
Celebrating Success, Sustaining Change
Our journey with Koraput Coffee has been one of growth, innovation, and most importantly, empowerment. As we continue to expand our reach and amplify the voices of the tribal coffee growers, our commitment to sustainability and social responsibility remains unwavering. We are proud to have pioneered a model that not only benefits the farmers directly but also fosters a greater appreciation for the rich cultural heritage of Odisha's coffee industry.
Join us in celebrating the remarkable journey of Koraput Coffee, a brand built on integrity, purpose, and the unwavering spirit of the tribal communities. Let each cup of Koraput Coffee be a testament to the transformative power of collaboration, respect, and a shared passion for excellence.
There appears to be a major mispresentation in this article. The coffee being served in CCD Live counters of Cafe Coffee Day (CCD) stores across the country are of Koraput origin but supplied through a tie-up between CCD and Kalinga DESIAGRO Foundation in Koraput. We would request you to kindly make necessary edits.