Bringing the culture and culinary perfection of South India to mainland Bhubaneswar

Brand Expressions and Design System

Bringing the culture and culinary perfection of South India to mainland Bhubaneswar

key brief

While F&B was deeply hit during the COVID, this idea of opening an authentic southern culinary hustle in the most busy street of Bhubaneswar came up. But we waited for one complete year to bring this concept to life.

Today, the 16th of February, 2022 is when this restaurant opened it';s doors to the public and the crowd loved the taste which made them remember their time in the south. The spice levels, the tones and the presentation was sharp. Our designs brought the entire feeling together. The combination of green and red brought the entire vibe to life.

Made in collaboration with amazing creators from Soth India, we developed the custom illustration set which evolved to form the primary brand identity and set course for the entire brand expression. For the people of Bhubaneswar, this is the closest feeling to being in south India, sitting comfortably in the centre of the city.

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