Creating a non-biased, non-toxic male skincare brand that responds and represents every common man.
Brand Foundation Strategy, Brand Expressions, Packaging Design
MATURAL is brought to light by a a pair of mature men, Rajat Arora and Haroop Sood, who envision the next generation of men to be more incliend to take conscious decision about themselves, their doings, their consumption and their usage.
MATURAL stands to bring in men to a standpoint where they can see the clear difference between the usage of harmful toxins and natural ingredients in their body. This is further exerted by the introduction of a first-in-line natural skincare products for effective grooming, carrying the target audience of men which spans from as young as 15 years to as old as 60 years.
Men, in general, pass on habits through generations and that is a opportunity that MATURAL would like to ride on to stay close to the male community in every step of their struggles, successes and failures. MATURAL grows to become a “Friend” for everyone, who stays, no matter the circumstance.