How we helped EUME become the most sold traveller backpack in all of India

key brief

While EUME was always in the big league, their insights into the consumer market were still average. What goes by the Indian standards that banks on something that not only promises purpose but looks damn too well, we applied the same strategy to the way EUME showcased their products across their online listings. We revamped the entire storyboard by ramping their product aesthetics a notch higher and showing an already promising product in a way that it was a necessity.

Working with EUME's team had some of the most exciting interactions where we shared their long history from manufacturing umbrellas to ruling the travel accessories market and how they are planning ahead in the next five years. Our expertise in brand development helped them rethink their product marketing vision by planning campaigns inclined towards their core ethos and that helped them boost their target retention numbers.