Building a playful brand system for a children's online education platform
Brand Foundation Strategy, Visual Branding & Brand Design System
The most difficult job is to build something that the children would love and engage with as it involves the play of pure experience both from the maker and at the user point of view.
With Dambaruu, we got the opportunity to release our thoughts at play and go crazy yet sensible. The brand design system had to be simple, elegant yet very engaging making sure it catches the eyes of the toddlers. The first impression would have sold or ruined the entire product and we did make the cut.