Upgrading to a better CX for Delhi based app-dev company Adsnurl
Brand Strategy, Branding & Website Design
When Adsnurl came to us, their branding was reminiscent of what a traditional software company would have. They were hitting the market well but were not able to create an impact. Our notes were to help them upgrade their brand ethos with the help of a visual persona that will leave an impression for the market and its competitors.
We started with bringing in colors to their palette which was then drawing black and white only. We mixed matched a lot of colors on the artboard to zero down on a bunch of contrasts that eventually made the company look vibrant and young. The same persona was then carried down to the language of the brand and in every touchpoint across their design system.
When it came to the website, we had a new trend to choose and we chose neumorphism. However neumorphism wasn't applied to an experience platform this wide but it had a clear impact on the overall design system with its flawless depth-centric interaction CTAs and relevant animations. The dev team took a front foot designing every element to appear and feel like they are alive and we ended up with a flawless website that looked the class apart.