Letting it loose for ideas to grow.
If there is one brand in the automobile industry that speaks of class every single country’s road it rolls on, it has to be Mercedes. We were on the lookout for something to dirty our hands with and this turned out to be an absolute roller-coaster of an experience.
We decided to get a little bit creative and tinker with the range of designs that can be done. Trying to redefine the concept of comfort in an automobile and giving them a unique look was what we wanted to experiment with. The results were amazing and they did garner a lot of attention on social media.
One of our very first projects, this helped our creators get a very good idea about how to do stuff. Besides, the whole process of making this up was a really good learning experience because it was the first artistic brainchild of our company.
It was so uber cool, y’know.
Challenge & Key Achievements