Re-branding a locally famous company for larger outreach.
Strategy, Identity Design, Packaging Design, Website Design & E-Commerce
Medicine is one of the cornerstones of our daily life. It’s even better when the medicine is locally sourced and manufactured with the help of natural ingredients. Mansar Herbals is one such brand that always takes the health of its customers as top priority.
Originally known to the locals of Jalandhar as Aatray Pharmaceuticals, the brand is a household name in the city and is one which boasts of repute. Re-branding it was never going to be easy but everything was done in an orderly fashion. The website was added a neat and cool look to it for the interface to feel more appealing.
A lot of their products and their packaging materials such as medicine containers etc were conceptualized and delivered accordingly. Where there is nature, there is healing. That was the whole concept and the entire brand redo was based on it.
Challenge & Key Achievements
Aatray Pharmaceuticals, after establishing its foothold in Jalandhar, needed a re-branding for a wider outreach.
We helped them build a brand strategy which was well-defined enough to absolve them of any dillemas with how to take their brand forward. We created a Brand Identity design which was reflective of their brand story, their brand values and their intentions. The packaging designs we created for Mansar Herbals were after thorough understanding of their intentions and goals. The designs were made to cater to quirk which made them visually appealing but utmost care was taken to include necessary information as well.
The website we created and developed for Mansar Herbals, ensured ease of accessibility for its users, kept them adequately informed about the products and hence helped humongously in widening their outreach.
With Onedesign's contemplative and effective E-commerce marketing, Mansar Herbals was a trusted and credible brand in the market withn a very short period of timw.