Bringing Odisha's coffee capital to the forefront with the finest produce
Brand Strategy, Brand Identity Design & Packaging Design
Coffee has taken over water as a staple drink for a lot of people like me and probably you. Unlike other brands, Koraput Coffee is indigenous to the state of Odisha because everything about the brand is sourced from the state itself.
The tribal community of Odisha based in Koraput, are the people behind every bean. They help to grow, cure and package the product, thereby improving their own lifestyle and adding more to their income. The entire product was made ready for the market by some meticulous planning by the board in association with the Government of Odisha.
The best thing about the coffee is that it is hand-picked and shade-grown, which gives it a one-of-a-kind taste that is difficult to forget. One of our finest projects yet, we left no stone unturned to make it a success by giving it a unique brand identity.
Challenge & Key Achievements
We noticed a lack of a well-defined strategy and brand identity standards. We aimed af creating such packaging designs for KC which spoke for themselves, nothing more, nothing less.
After the development & execution of a precise brand strategy in alignment with KC's business goals, there was a significant impact in their outreach, in addition to inching closer to KC's long term goals.
Our contemplative creation of KC's brand identity has given them the uniqueness that their brand deserves and the appealing packaging designs exuberate eliteness, making them the only choice.