Bhubaneswar's newest Rooftop Restobar by Prangan goes LIVE!
Brand Identity Design, Brand Collaterals, Social Media Marketing
Ongoing with the trend of dining under the open sky, Prangan by Mango Hotels came up with their newest addition in form of Cafe Sundowner. The way to someone’s heart is not difficult but it can always be reached with the aid of good food. People love to flock to restaurants because binge eating has become a favourite pastime of everyone. Bringing the cuisines from the Italian coastal city of Naples, Brick and Clay restaurant plans to experiment with the flavours of Italy with the local delicacies.
The city of Naples is famous for its Neapolitan pizzas which are wood-baked to perfection. The new restaurant was given a solidly unique identity and embroidered with amazing décor suggestions. It isn’t easy to introduce a restaurant into the market when there’s so much competition already.
Besides the décor upgradation, we also designed a handful of collaterals for brand enhancement.
However, we believe with the right planning and strategies, it can always make a mark because the idea is unique and so is the taste. Fine-tuned till it is visually perfect, everything about the restaurant is unique and modelled to appeal to you.
Challenge & Key Achievements
A restaurant which aims to attract the youth, needed a brand identity which isolated them from the crowd, brand collaterals that left a mark and social media marketing so strong that the audience would chooae them over a plethora of other restaurants.
We created a unique brand identity for sundowner keeping in mind their USP, the beautiful sunset which can be witnessed from where they are located.
The youthy and distinct appeal in their brand collaterals made them city's favorite and with strategic social media marketing, Cafe Sundowner has easily become a common name among its audience.