Branding Odisha's Tribal Produce
Brand Strategy, Identity Design, Brand Collaterals, Packaging Design and Retail & Space Design
Adisha is a venture by the Tribal Development Co-operative Corporation of Odisha. The major motive behind starting this venture was to make sure every single item made by the tribal people of Odisha gets some revenue into their pockets.
The tribal people of Odisha produce a lot of things like handicrafts, jewellery, handlooms etc just by taking inspiration from nature. We have given our level best to brand this company in the best way possible, so that the products also interest the customers. More than just a model to help the tribal people, Adisha also serves as the artistic outlet for the Government to broadcast the skills possessed by the tribals.
Brand collaterals and beautiful package designs have also been a part of our services to the Adisha brand. Right from square one when the brand was just a piece of idea on paper to designing the retail space for the Adisha outlets, we have delivered quality that sets a benchmark.
Challenge & Key Achievements
A brand with intentions so noble, needed a dedicated team for their entire branding and Onedesign was more than happy to help.
We worked relentlessly to provide Adisha with a flawless brand strategy which has been aiding to the brand's growth eversince, a unique brand identity which clearly stated what the brand elucidates while also creating strong brand recall and reliability, brand collaterals which have been supporting their promotion and hence acting as a catalyst in their sales, packaging designs which have made them stand out and retail space design which speak of quality, setting an unbreachable benchmark.