KORAPUT COFFEE is a premium coffee brand rooted in the rich soils of Koraput, Odisha.
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KORAPUT COFFEE
Coffee Crafted by Nature, Elevated by Tradition
Koraput Coffee was already synonymous with quality, but there was an opportunity to build a story that resonated with a broader audience—one that could connect deeply with the brand's heritage and the sustainable, community-driven farming methods it represented. The challenge was to create a brand narrative that honored its local roots while positioning it as a premium, globally appealing product. By focusing on both the origin of the coffee and the artisanal craft behind it, we sought to establish Koraput Coffee as a name synonymous with excellence in the coffee world.
DETAILS
CATEGORY
New Brand
LAUNCH YEAR
2021
SECTOR
Food & beverages in FMCG
SERVICES
Brand Foundation Strategy, Brand Expressions Design, Packaging & Prototyping, GTM Strategy
(01)
Project
Overview
Bringing Local Excellence to the Global Stage
Koraput Coffee was already synonymous with quality, but there was an opportunity to build a story that resonated with a broader audience—one that could connect deeply with the brand's heritage and the sustainable, community-driven farming methods it represented. The challenge was to create a brand narrative that honored its local roots while positioning it as a premium, globally appealing product. By focusing on both the origin of the coffee and the artisanal craft behind it, we sought to establish Koraput Coffee as a name synonymous with excellence in the coffee world.
WHAT WAS IMPORTANT?
The Koraput region offers a unique story of sustainability and high-quality coffee farming.
The brand needed to elevate its narrative to resonate with both local and global coffee enthusiasts.
A premium yet authentic identity was essential for creating a broader appeal.
(02)
The Opportunity
A Blend of Heritage and Premium Craft
Our strategy was to build a narrative that emphasized Koraput Coffee's deep connection to its origins. We highlighted the region’s unique climatic conditions, sustainable farming practices, and the artisanal methods employed by the local farmers. The positioning was focused on premium quality, with a strong emphasis on authenticity. This approach allowed us to appeal to coffee connoisseurs who appreciate not only the flavor but also the story behind their brew. The brand was designed to connect deeply with both domestic and international consumers, showcasing India’s hidden coffee gem.
WHAT WE DID?
Position Koraput Coffee as a premium, artisanal coffee brand with authentic roots.
Emphasize the unique environment and sustainable farming of Koraput.
Build a brand identity that speaks to both local pride and global coffee culture.
Highlight the farm-to-cup story that underscores quality and care at every step.
(03)
The Strategy
Defining the whole story within one glance
For the design strategy, we focused on creating a visual identity that reflects the earthy, rich landscapes of Koraput while maintaining an elegant, premium feel. The packaging and brand visuals were inspired by the textures of the land and the vibrant colors of the region, blending traditional Indian aesthetics with modern design principles. Every design choice—from the logo to the packaging—was crafted to tell the story of the region, while appealing to the sophisticated tastes of premium coffee drinkers.
WHAT WE DID?
A logo that captures the essence of Koraput’s landscape and coffee-growing tradition.
Earth-toned color palettes representing the region’s natural beauty.
Packaging that balances traditional Indian motifs with a clean, premium aesthetic.
Minimalist, sophisticated typography to appeal to both domestic and global markets.