INDUS ROOTS
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INDUS ROOTS is a nutraceutical brand offering daily support through functional gummies.
Wellness, Rooted in Tradition
INDUS ROOTS is a unique nutraceutical brand that brings a modern twist to ancient wellness practices through its range of gummies. Designed for a busy, urban audience, INDUS ROOTS offers a solution for every part of the day—whether it’s boosting morning energy, sustaining focus throughout the afternoon, or ensuring a restful night’s sleep. The brand goes beyond typical wellness products, offering additional SKUs to address testosterone levels and hair health, all while maintaining a holistic approach. ONEDESIGN led the creation of a brand strategy, identity, packaging, and visual language that balances modern convenience with the rich heritage of Indian wellness.
Basic Details:
CATEGORY:
New Brand
LAUNCH YEAR:
2023
SECTOR:
Neutraceuticals
SERVICES:
Brand Foundation Strategy, Brand Expressions Design, Packaging & Prototyping, GTM Strategy
Wellness, Rooted in Tradition
INDUS ROOTS is a unique nutraceutical brand that brings a modern twist to ancient wellness practices through its range of gummies. Designed for a busy, urban audience, INDUS ROOTS offers a solution for every part of the day—whether it’s boosting morning energy, sustaining focus throughout the afternoon, or ensuring a restful night’s sleep. The brand goes beyond typical wellness products, offering additional SKUs to address testosterone levels and hair health, all while maintaining a holistic approach. ONEDESIGN led the creation of a brand strategy, identity, packaging, and visual language that balances modern convenience with the rich heritage of Indian wellness.
Addressing Modern Wellness in Tier 1 Markets
In the bustling urban environment, people often struggle to maintain consistent wellness routines. This was the challenge we saw with INDUS ROOTS: how to make a health routine feel approachable, practical, and relevant to an audience with fast-paced, demanding schedules. The gummies offer an innovative solution for wellness that’s easy to integrate into daily life, but the brand needed to create a personal, relatable connection with Tier 1 consumers. By emphasizing the importance of wellness throughout the day, we sought to establish INDUS ROOTS as a trusted companion in their everyday lives.
What was needed?
Tier 1 consumers face increasing challenges in maintaining a wellness routine.
Convenience and relatability are key factors for product adoption.
There’s a growing demand for wellness products that feel personal and culturally connected.Wellness for Every Moment
The core of our strategy was to create an emotional and practical connection between INDUS ROOTS and its audience. We aimed to position the brand as a part of their daily journey—something they can rely on from morning to night. The messaging was designed to resonate with the time-stressed Tier 1 audience, speaking directly to their wellness needs and addressing their lifestyle pain points. We wanted consumers to feel that INDUS ROOTS was more than just a supplement—it was an essential partner in their day-to-day well-being.
What we did?
Position INDUS ROOTS as a brand tailored to modern, busy lifestyles.
Create personal connections by emphasizing the ease of integrating wellness into daily routines.
Focus on convenience, simplicity, and cultural resonance with an urban, Tier 1 audience.
Highlight the benefits of maintaining wellness throughout the day with specific, targeted SKUs.A Modern Take on Deep Indian Aesthetics
Our design approach for INDUS ROOTS centered on blending modern functionality with traditional Indian aesthetics. We created an illustrated character that serves as the face of the brand, embodying both the warmth and wisdom of Indian wellness. The packaging design was brought to life with backdrops inspired by iconic Indian cities, combined with color schemes that shift based on the time of day—morning energy, midday focus, and evening rest. This visual storytelling helped root the brand in tradition while making it feel fresh and contemporary.
What we did?
Illustrated central character as the brand’s symbolic guide.
Indian city backdrops that connect with cultural heritage.
A time-of-day color palette reflecting morning, afternoon, and night.
Strong use of Indian patterns and motifs to highlight authenticity.
Clear, approachable typography for modern appeal and easy readability.
INDUS ROOTS