ALKEMMY is World's First Flavour Mixer for Beer innovated for fun and happy times.
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ALKEMMY
Elevating Beer Through Flavor Innovation
In a market saturated with traditional beer options, Alkemmy recognized an opportunity to innovate by offering flavor mixers that elevate the drinking experience. By targeting both direct-to-consumer (D2C) and business-to-consumer/business-to-business (B2C/B2B) channels, the brand aimed to engage a wide audience of beer enthusiasts who seek variety and excitement in their beverages. The challenge was to create a brand identity that reflected the fun and social aspects of mixing flavors while maintaining a professional presence in B2B engagements.
DETAILS
CATEGORY
New Brand
LAUNCH YEAR
2023
SECTOR
Cocktail Mixer in FMCG
SERVICES
Brand Foundation Strategy, Brand Expressions Design, E-Commerce Website, GTM Strategy
(01)
Project
Overview
Redefining the Beer Experience
In a market saturated with traditional beer options, Alkemmy recognized an opportunity to innovate by offering flavor mixers that elevate the drinking experience. By targeting both direct-to-consumer (D2C) and business-to-consumer/business-to-business (B2C/B2B) channels, the brand aimed to engage a wide audience of beer enthusiasts who seek variety and excitement in their beverages. The challenge was to create a brand identity that reflected the fun and social aspects of mixing flavors while maintaining a professional presence in B2B engagements.
WHAT WAS IMPORTANT?
Consumers are looking for innovative ways to enhance their drinking experience.
There is a strong market for both D2C and B2B sales in the beverage industry.
A dual branding approach can effectively cater to diverse audiences.
(02)
The Opportunity
Crafting Dual Brand Identities
The core of our strategy was to develop two distinct brand faces within Alkemmy—one focused on D2C sales and the other on B2C/B2B relationships. Each face was designed to carry an equivalent voice and tone, ensuring consistency while catering to different audiences. The brand narrative centered around flavor, fun, and the positive aspects of mixing, positioning beer as a joyful beverage that enhances social experiences. By promoting a lively, approachable brand personality, Alkemmy could foster deeper connections with consumers.
WHAT WE DID?
Establish dual brand identities to effectively target D2C and B2C/B2B segments.
Maintain a consistent voice and tone across both identities.
Emphasize the joy of flavor mixing and the positive aspects of beer consumption.
Position Alkemmy as a leader in flavor innovation within the beverage market.
(03)
The Strategy
Vibrant Aesthetics Inspired by Flavour
The design strategy for Alkemmy was grounded in creating a clean, minimal, and aesthetic identity that captured the essence of flavor and fun. We used the colors associated with beer as a primary indicator, while also introducing vibrant hues corresponding to the different flavor mixers. This approach not only made the brand visually appealing but also highlighted the playful nature of mixing flavors. The labels were designed to be bright and engaging, inviting consumers to explore and experiment with their beer experience.
WHAT WE DID?
A clean and minimal aesthetic that emphasizes the fun aspect of flavor mixing.
Vibrant label colors representing the flavor mixers, enhancing brand visibility.
A cohesive design that resonates with both casual consumers and industry professionals.
Engaging typography that reflects the lively personality of the brand.